How the NDA opinion is likely to be interpreted by the European Commission and member states is unknown, but if the opinion reaches the legislature in its current form, there may be regulatory pressure on energy drink makers to alter their claims or reformulate. The fact is that millions of people around the world have found from their own direct experience that Red Bull works for them.” “This is because Red Bull's health claims are based on the totality of its functional ingredients.
“ The current EFSA opinion on taurine is not conclusive for the assessment of Red Bull´s health claims,” said Red Bull spokesperson, Alexandra Bolz. It is for this reason that Red Bull says the NDA opinion does not derail its energy claim making plans. Taurine is not the only energy-giving ingredient in Red Bull and other energy drinks – caffeine and glucuronolactone are also present not to mention the likes of green tea and sugar. While Austria-based Red Bull’s marketing has tended to be less than direct in most regions – ‘Red Bull gives you wings’ is its famous slogan – its 20-year rise to multi-billion dollar energy drink market leadership, is built on an energy-boosting premise.
Digestion and immunity probiotic supplements in e-commerce.Explained: The US e-commerce probiotic supplements market.Probiotic supplements: Global e-commerce 2018-2020, forecast for 2021.The gut-brain axis: Psychobiotic opportunity in 25 countries.Have you got a Big Question you'd like us to answer? If so, let us know by emailing us at. That said, you could probably achieve the same energy boost with a balanced diet, a multivitamin, and cup of joe-and that way, you wouldn’t have to skip dessert. In summary, Red Bull isn’t concealing much that we don’t already consume at least semi-regularly (or produce in our bodies). An 8.4-ounce can of Red Bull boasts 80 milligrams of caffeine, which is a little less than an average cup of coffee. The FDA doesn’t require companies to disclose flavors unless they include common allergens, so the “natural and artificial flavors” in Red Bull remain a trade secret and “colors” likely refers to food dyes. Like baking soda, some people believe taurine can positively impact one's athletic performance, but more research is needed. In truth, taurine is just an amino acid already found in the human body. Taurine is the ingredient responsible for the long-running rumor that Red Bull contains some unsavory substance from a bull (such as semen or urine), which the company has denied. Sodium bicarbonate-which we know as baking soda-may improve performance during exercise, though more research is needed to support that theory. Pyridoxine hydrochloride, found in vitamin B6, helps regulate blood glucose levels and mood-boosting neurotransmitters and vitamin B12 helps produce red blood cells, which transport oxygen through your body.Ĭitric acid gives Red Bull its slightly sour kick and also acts as a preservative, while magnesium carbonate helps neutralize some of that acidity. Niacinamide is a form of vitamin B3 especially valued for its anti-inflammatory properties and calcium pantothenate, or the calcium salt found in vitamin B5, helps metabolize carbohydrates, fats, and proteins. Then, there are several B vitamins meant to boost your energy. (So if you’re going to guzzle a Red Bull before your next block of Zoom meetings, you might want to skip dessert that night.) According to MEL Magazine, there are about 27 grams of sugar in an 8.4-ounce can of Red Bull, which is roughly the same amount of sugar you'd find in one regular-sized Snickers bar. The sweetness primarily comes from two types of added sugar: sucrose, which is the same kind you’d put in your sugar bowl and glucose, which is usually made from corn starch. While it’s definitely less nutritious than Popeye’s signature snack, the ingredients aren’t as mysterious as they may seem.įirst, there’s carbonated water, which is just regular water pumped with carbon dioxide to make it fizzy. The fact that Red Bull can flood you with energy much like spinach does for Popeye-not to mention its vaguely metallic taste-might make you think it’s filled with questionable chemicals (or worse).
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